I just had my third federal RFP loss, and the debrief this time was a real head-scratcher. The contracting officer said our proposal for grounds maintenance (NAICS 561730) on a military base was “acceptable” but had “no strengths.”
I thought we followed all the instructions in Section L to the letter. We wrote a technical volume that restated the performance work statement and confirmed we could do everything. My crew is nine people, we have all the equipment, and we’ve been doing this for years for private businesses around Jacksonville. I don't get what they wanted. I read every word of the solicitation and the amendments, and I felt like we answered every question.
What does a “strength” actually look like in a technical volume? How do you write something that goes beyond just being “acceptable”?