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How do I differentiate my technical volume when all competitors meet the requirements?

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We’ve been bidding on federal Request for Proposals for facilities maintenance (NAICS 561720) that are typically set-aside for small businesses. Our technical approach is always compliant with Section L and we submit strong past performance. We follow the instructions, answer every question, and include all the required documents. We've even asked for a debrief on a few, and the feedback is generally that our proposal was "compliant but not selected." It feels like we're doing everything right, but we aren't standing out. How do we make our technical volume more competitive when all the other bidders are also meeting the basic requirements? What makes a technical proposal truly shine?

asked Jo R. Freelance proposal writer · Denver, CO · 652 rep

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To differentiate your technical volume when competitors also meet requirements, you need to offer innovations or efficiencies that exceed the basic requirements and provide clear benefits to the government.

Being compliant is the floor, not the ceiling. For janitorial work, this means going beyond just saying you will clean the square footage. Think about what problems the agency might have that are not explicitly stated in the performance work statement. Do they have high foot traffic in certain areas? Are there specific types of flooring that require specialized care? Your proposal needs to show you understand their specific facility, not just facilities in general.

Explain how your approach will save them money or time, improve health and safety, or extend the life of their assets. This could be through a specific technology you use for floor care, a unique staffing model for day porter services that reduces response times, or a preventative maintenance schedule that minimizes disruptions. Quantify these benefits where you can, even if it's not a direct cost reduction. For example, faster response times mean less downtime for their staff. This goes for federal buys under the FAR, and state and local buys follow similar principles even if they have different procurement codes and portal guidelines.

answered Marcus T. Verified vendorOwner, janitorial and facilities firm · Columbus, OH · 915 rep

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Sign up to answerCite the FAR clause or procurement code where you can.